WHY HAVE WE GONE SO CRAZY FOR PROSECCO?
Prosecco, the glass of fizz that we all know and love, was almost unheard of a decade ago. In recent years, however, it has achieved global cult status – and it’s especially popular amongst us Brits. 150 Million bottles are produced each year, and according to the International Wine and Spirit Research (IWSR) company, the UK is the second biggest consumer of the drink behind its native Italy. But what exactly is Prosecco, and why have we all gone so crazy for it?
IT’S NOT JUST CHAMPAGNE BY ANOTHER NAME
It’s the simpler production process that makes Prosecco less expensive. Happy days!
IT’S FILLED A ‘GAP IN THE MARKET’
Once upon a time, there were basically two choices when it came to sparkling wine – Champagne, the luxury tipple with a price tag to match, or Cava, which is actually very similar – but had, perhaps unfairly, earned an image as the ‘cheap alternative’. Enter Prosecco – the affordable luxury. Unlike champagne, which is generally reserved for weddings, birthdays and the like, Prosecco is good for celebrating just about anything. Like Friday night. Or any night. “Essentially, ‘cheaper-but-you-can-hardly tell-the-difference’ is en vogue.”
THERE IS SUCH A THING AS NON-SPARKLING PROSECCO. YES, REALLY.
So there are actually three types of Prosecco. Tranquillo: The still wine of the region. Frizzante: Lightly sparkling and stops forming bubbles soon after it is poured. Spumante: The one you are probably used to drinking.
IT’S INSPIRED A NEW WAVE OF COCKTAILS AND BROUGHT BACK SOME OLD ONES
The Aperol Spritz – last seen around the late 1980s – has made a comeback in part thanks to the rise of Prosecco. But if Aperol isn’t your thing, fear not: Prosecco lends itself to a whole host of delicious cocktails, including the Bellini, the Mimosa and the Rossini.